How important can an top domain name be?

One of the most essential requirements for creating a successful online presence is the domain. It is what visitors will discern first when they stumble upon your site and what they will associate you with. The domain should be easy to memorize, but should also be something that tells your visitors what the website is about.

Generic Top-Level Domain Names (gTLDs)

A domain traditionally contains two parts - a Top-Level Domain Name (TLD) and a Second-Level Domain (SLD). If you have domain.com, for instance, ".com" is the Top-Level Domain and "domain" is the Second-Level Domain Name. There are several sets of TLDs that you should examine prior to picking the domain you wish. Your pick should depend on the goal of your web site and on its target audience. Let's have a look at the gTLDs, or generic TLDs - these are the most popular Top-Level Domain Names meant to indicate a particular intention - .com (business enterprises), .net (networks), .biz (corporations), .info (informative sites), .org (not-for-profit organizations), .mobi (handheld devices), .asia (the Asia-Pacific region), .name (individuals or relatives), .pro (particular professions), and so on. As you can see, these Top-Level Domain Names cover most fields of life, so you should choose the one that would portray the aim of your site best. There is no limitation as to who can register such domains, but some of them involve extra requirements to demonstrate that you are eligible to own such a domain name (.mobi and .pro, for instance).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code Top-Level Domains, are country-specific TLDs. Each country has its own ccTLD. Selecting such a TLD is good if your target group of web site visitors is from a given country. Many persons would sooner purchase goods or services from a local web page, and if your target is Canada, for example, selecting a .ca TLD could increase the visits to your web site.

URL Forwarding

You can register different domain names, which can redirect your web page's visitors to a certain web page like domain.com, for example. This would increase the traffic and lower the risk of somebody pinching your site visitors by registering the same Second-Level Domain Name with another Top-Level Domain Name - if you are not using a trademark.

Name Servers (NSs)

Every domain name has domain name records. The name server records (NS records, aka DNS records) specify where the domain is hosted, i.e. they point to the hosting firm whose name servers (NSs, aka DNSs) it is utilizing at the moment. You can swap the NSs of your domain name whenever you want. You can have your domain name registered with one company and get the site hosting service itself from another. So, if you register your domain name and detect decent website hosting packages someplace else at a later time, you can point your domain to the present company's NSs straight off.

Domain Name Server Records (DNS Records)

On the whole, as long as your domain uses a certain set of NSs, all its name server records will point to the same web site hosting supplier. Some hosting suppliers, though, enable you to edit given DNS records, among them the A records and the MX records of your domain. The A record is an IP address, which reveals on which hosting server your site is located, while the MX records display which web hosting server handles the email addresses associated with your domain name. For instance, if you appoint a new web designer and he develops an .ASP site that will be hosted on his private Windows web hosting server, you may wish to edit just the Internet Protocol address (the A record) but not the MX records of your domain name. In this way, www.domain.com will direct to the Windows hosting server, but your mails or any sub-domain names like forum.domain.com or shop.domain.com will still be in your current Linux site hosting account. The .ASP environment is devised by Microsoft and requests a Windows web hosting server, even though a Linux server would be way more reliable.

Cut-Rate Domain Names Offered by 'sunma'

Just a few web hosting companies allow you to modify given DNS records and very frequently this an additional paid service. With sunma , you have a huge selection of TLDs to pick from and you can modify all domain records or redirect the domains via a redirection tool at no additional charge. Because of that, 'sunma' would be your best pick when it comes to managing your domain and to establishing a successful presence on the Internet.